South America
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Copa America lands airline partner for 2015 tournament
The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.
Barcelona launches maiden Brazilian partnership
Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.
Palmeiras ends search for main sponsor with Crefisa deal
Campeonato Brasileiro Série A football team Palmeiras has agreed a two-year deal to make financial services group Crefisa its major sponsor.
Banco do Brasil resumes CBV sponsorship
State-controlled financial institution Banco do Brasil has resumed its partnership with the Brazilian Volleyball Confederation (CBV) five weeks after a government investigation into the national governing body’s mismanagement of sponsorship funds brought about a suspension of payments.
Fluminense reels in Frescatto Company deal
Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.
CBF secures long-term connection with Vivo
The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.
Umbro adds Gremio to Brazilian portfolio
Campeonato Brasileiro Série A football club Gremio has agreed a kit supplier deal with UK sportswear manufacturer Umbro.
Top Brazilian club unveils 2015 sponsors
Campeonato Brasileiro Série A football club Atlético Mineiro has unveiled its sponsors for the new year, with real estate company MRV Engenharia set to serve as its main partner.
Cruzeiro converts Penalty partnership
Sporting goods brand Penalty has signed a three-year kit supplier deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.
Fifa brings in national partners for Chile 2015
Sports medicine specialist Clinica Meds, telecommunications provider Movistar and education institute Santo Tomas have reached deals to be national supporters of the Fifa U-17 World Cup national team football tournament when it arrives in Chile next year.
Julius Baer expands Formula E involvement
Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.
Barcelona enters Brazilian market with Baruel deal
Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.
Fluminense brings in Viton 44 to replace Unimed
Campeonato Brasileiro Serie A football club Fluminense has moved swiftly to replace outgoing main sponsor Unimed by signing a new agreement with Brazilian soft drinks producer Viton 44.
Banco do Brasil suspends volleyball sponsorship amid corruption probe
State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.
Cerveza Águila scores Colombian football deal with Dimayor
Beer brand Cerveza Águila has become the new title sponsor of Colombia’s main club football competitions.