South America

The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.

The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.

The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.

Brazil’s National Basketball League (LNB) has entered into a partnership with US sportswear giant Nike.

The Argentinian Basketball Confederation (CABB) has agreed a four-year kit deal with US sportswear firm Nike.

Campeonato Brasileiro Serie A football club Corinthians has agreed a shirt sponsorship deal with Minds English School.

Campeonato Brasileiro Serie A football club Flamengo has agreed a sponsorship deal with oral health services company Orthopride.

Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with financial services company Banco Intermedium.

Argentinian Primera División football team Racing Club has agreed a kit partnership with Italian sportswear brand Kappa.

Campeonato Brasileiro Serie A football club Flamengo has agreed a lucrative shirt sponsorship deal with energy drinks company Carabao, according to multiple reports.

Adidas has secured a partnership with Paraguayan Primera División top-tier football club Olimpia Asunción.

Transportation network company Uber has entered into a partnership with Campeonato Brasileiro Serie A football club Flamengo.

Campeonato Brasileiro Serie A football club Santos has extended its shirt sponsorship deal with Brazilian conglomerate Grupo Algar, according to multiple reports.

Campeonato Brasileiro Serie A football team Atlético Mineiro has agreed a partnership with Brazilian sportswear brand Topper, which will replace Canadian apparel provider Dryworld as the club’s kit supplier.

Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with food products manufacturer Urbano.

Campeonato Brasileiro Serie A football club Corinthians has expanded its partnership with the New Era Cap Company.

Campeonato Brasileiro Serie A football club São Paulo has extended kit sponsorship deals with building materials supplier Joli and soft drinks producer Poty.

Brazilian airline Avianca Brasil and domestic pay-television operator Sky have agreed deals with the country’s National Basketball League (LNB), to continue their sponsorships of the top-tier NBB club competition.