South America

Campeonato Brasileiro Série A football club Santos has agreed a partnership with music streaming service Spotify.

Campeonato Brasileiro Série A football club Corinthians has agreed a new shirt sponsorship deal with MarjoSports, a tech startup focused on sports entertainment.

Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)

Austrian energy drink brand Red Bull has expanded its global club football empire through a major deal with second-tier Brazilian side Atlético Bragantino.

Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.

Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…

Brazilian Série A club Flamengo has signed a new main shirt partnership with local bank BS2. Under the deal, BS2 will be the club’s main shirt sponsor for two seasons, until December 2020.

Brazilian Série A club Corinthians has reportedly signed a new shirt deal with gas station chain ALE.

Campeonato Brasileiro Série A football club Vasco da Gama has confirmed a five-year deal that makes financial services group Banco BMG its new main sponsor.

The Brazilian Football Confederation (CBF) has entered into a partnership with Italian automotive company Fiat. The four-year deal names Fiat as an official sponsor of Brazil’s national teams.

The SportPromotion International consortium has won the right to sell static advertising board inventory for Brazil’s Série A for the next five years.

Brazilian financial firm Banco BMG has reportedly signed a new main shirt deal with Campeonato Brasileiro Série A club Vasco da Gama.

Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games

Brazilian football club Cruzeiro has signed a new main shirt deal with Renner Bank to promote its ‘Digi+’ operations brand.

Campeonato Brasileiro Série A football clubs São Paulo and Vasco da Gama have signed shirt sponsorship deals with technology company AOC, while Vasco has become the latest team to sign a betting partnership f…

Payment services provider Mastercard has expanded its partnership with the South American Football Confederation (Conmebol), adding sponsorship of the Copa Libertadores club competition to its long-term…

Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs  Cruzeiro and Atlético Mineiro.

Campeonato Brasileiro Série A football team Atlético Mineiro has appointed French sportswear and equipment company Le Coq Sportif as its new kit partner.

Chinese consumer electronics brand TCL has signed as a Regional Partner of this year’s Copa América in Brazil – South America’s quadrennial national team football tournament. Un

Brazilian Série A club Vasco da Gama has inked two new kit sponsorships ahead of the 2019 season launch.

Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.

Campeonato Brasileiro Série A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.

Campeonato Brasileiro Série A football clubs Atlético Mineiro and Cruzeiro have signed shirt sponsorship deals with Italian automotive company Fiat.

Centro Sportivo Alagoano has signed a new main sponsor ahead of its return to Campeonato Brasileiro Série A, the top division of Brazilian club football.