Singapore

English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.

Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.

Singapore conglomerate Fraser and Neave has sealed a deal for its 100Plus beverage brand to sponsor the Singapore Sports Hub.

Singaporean telecommunications company SingTel has signed up as a sponsor of the 2015 Southeast Asian (SEA) Games, with its S$15m (€8.8m/$12m) deal representing the biggest financial commitment to date for the country’s staging of the multi-sport event.

Singapore supermarket chain NTUC FairPrice has reached a deal worth S$5m (€2.9m/$4m) to become a tier one sponsor of the 2015 Southeast Asian (SEA) Games.

Singapore Airlines has replaced telecommunications company SingTel as title sponsor of the Formula One Singapore Grand Prix. Singapore Airlines will pay S$10m (€5.8m/$8m) to $15m per year under a deal signed in April.

Insurance group Great Eastern has reached a deal to become a founding partner of the Singapore Sports Hub.

International banking group Standard Chartered has signed a three-year extension to its title sponsorship of the Singapore Marathon.

Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.

State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.

The Women’s Tennis Association has announced a five-year presenting sponsorship agreement with luxury property developer SC Global for its season-ending WTA Championships in Singapore.

The Women’s Tennis Association (WTA) has announced that financial services company BNP Paribas has extended its title sponsorship of the season-ending WTA Championships.

Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Singapore-headquartered OCBC Bank has been announced as the premier founding partner of the Singapore Sports Hub development in a 15-year deal.

Low-cost airline AirAsia has sealed a three-year sponsorship with the Football Association of Singapore worth S$1.8m (€1.1m/$1.4m).