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Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.

Croatian food producer Atlantic Grupa has reached an agreement for its Štark brand to take on naming rights to the multi-purpose Kombank Arena in Belgrade, Serbia.

Serbian SuperLiga top-tier football club Red Star Belgrade has agreed a new kit partnership with Italian sportswear manufacturer Macron.