Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]

Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.

Croatian food producer Atlantic Grupa has reached an agreement for its Štark brand to take on naming rights to the multi-purpose Kombank Arena in Belgrade, Serbia.

Serbian SuperLiga top-tier football club Red Star Belgrade has agreed a new kit partnership with Italian sportswear manufacturer Macron.

Serbian SuperLiga football team Partizan Belgrade has agreed a shirt sponsorship deal with telecommunications provider Telekom Srbija.

English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.

The Serbian Handball Federation has signed a contract with mineral water company Mineralna Voda to make its Duboka brand the official water of the 2013 Women’s Handball World Championship.

Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.