The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.
Croatian food producer Atlantic Grupa has reached an agreement for its Štark brand to take on naming rights to the multi-purpose Kombank Arena in Belgrade, Serbia.
Serbian SuperLiga football team Partizan Belgrade has agreed a shirt sponsorship deal with telecommunications provider Telekom Srbija.
English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.
The Serbian Handball Federation has signed a contract with mineral water company Mineralna Voda to make its Duboka brand the official water of the 2013 Women’s Handball World Championship.