Scotland
Competition watchdog probes Rangers and retailers over kit pricing
Scottish football club Rangers is under investigation from the Competition and Markets Authority (CMA) over alleged price fixing for its replica kits
Scottish Rugby extends with RBS in grassroots-focused deal
Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023
Rangers becomes latest club to sign individual Cadbury deal
Scottish Premiership club Rangers has continued to add to its sponsorship portfolio, signing deals with Mondelēz International-owned chocolate brand Cadbury and Glasgow Airport.
SPFL adds Papa John’s to sponsorship portfolio
The Scottish Professional Football League has signed pizza franchise Papa John's as a sponsor.
The deal, which begins immediately, will run until the end of 2022-23 season
Rangers sign Tomket Tires as sleeve sponsor
Scottish football club Rangers has made another addition to its kit sponsorship portfolio with the signing of global tyre producer Tomket Tires as sleeve sponsor
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Friendship & Love – Guinness & Six Nations Rugby
In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Clear – Guinness & Six Nations Rugby
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Adidas replaces New Balance in Celtic’s five-year kit deal
Scottish football club Celtic has signed up global sportswear company adidas as its new kit supplier.
The five-year contract will begin on July 1, 2020
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Cameron House backs Scottish Rugby’s Business Club
The Scottish Rugby national governing body has agreed a new two-year sponsorship with luxury Scottish five-star resort, Cameron House on Loch Lomond
Solheim Cup partners with goodr
Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
Scottish Rugby toasts Crabbie’s renewal
Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co
Inaugural Women’s Tour of Scotland closes final deal with Arnold Clark
The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.
Motorola Solutions to support Women’s Tour of Scotland
Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.
Motherwell joins Paddy Power shirt campaign
UK bookmaker Paddy Power has today (Monday) signed Scottish Premiership outfit Motherwell as the second partner for its ‘Save Our Shirt’ football campaign.
Scottish Rugby furthers wide-ranging Macron deal
Scottish Rugby, the governing body of rugby union in the country, has agreed an early extension to its partnership with Italian sportswear company Macron