Portugal
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
New Balance retains European football foothold with Porto renewal
After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
Betclic aims to reinforce Portugal market share with Liga Portugal title sponsorship
Betclic’s new title sponsorship agreement with Liga Portugal expands the brand’s already extensive sports presence in one of its most important markets.
Liga Portugal unveils Betclic title sponsorship as Bwin exits
Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Puma adds Liga Portugal to ball-supply portfolio
German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Puma ‘set to replace’ long-serving Nike as Portuguese Football Federation sponsor
German sportswear and equipment manufacturer Puma is set to replace US rival Nike as the kit supplier of the Portuguese Football Federation (FPF)
Benfica agrees licensing deal with OWNIC
Digital trading card platform OWNIC has announced a new licensing agreement with Benfica
Portuguese federation renews with BPI, adds Yili
The Portuguese Football Federation (FPF) has signed a renewal to its sponsorship with bank BPI which will see the company continue as the official bank of Portugal's men’s and women’s national teams unt…
FC Porto adds front-of-shirt rights to Betano deal
Portuguese football club FC Porto has expanded its association with gambling platform Betano to include its front-of-shirt rights
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
Tissot ups MotoGP involvement with Grand Prix of Portugal title sponsorship
Swiss watchmaker Tissot has expanded its involvement in MotoGP by acquiring the title sponsorship rights to the Grand Prix of Portugal
#TodosAoDubai – Emirates & SL Benfica
Benfica shirt sponsor Emirates marked the start of 2022 with an on-pitch skills challenge offering season ticketholders the chance to win round trips to Dubai.
Sporting, Spezia latest to end Bitci deals amid accusations of missed payments
Portuguese Primeira Liga club Sporting and Italian Serie A team Spezia have become the latest football clubs to terminate their commercial deals with Turkish cryptocurrency exchange Bitci
Portugal’s top basketball leagues split €3m Betclic title sponsorship
The Portuguese Basketball Federation has expanded its agreement with gambling brand Betclic, with the deal now including title sponsorship of Portugal’s flagship women’s basketball league, following on …
Betano signs with Porto to complete ‘big three’ hat-trick in battle with Bwin
Betting operator Betano has completed its hat-trick of sponsorships with the ‘big three’ Portuguese football clubs, adding FC Porto to deals already agreed with Benfica and Sporting.
Betano keeps up pressure on Bwin in Portugal with Benfica sleeve deal
Portuguese football club Benfica has signed a three-year deal with betting operator Betano making the brand the club’s first shirt sleeve sponsor.
Adidas strikes six-year extension with Benfica as club seeks shirt sleeve sponsor
Sporting goods brand Adidas has renewed its kit supplier contract with Portuguese football club Benfica for another six years, extending until 2027