Poland

Polish Ekstraklasa football club Lechia Gdańsk has renewed its partnership with energy supplier Energa Group, its main sponsor.

Polish Ekstraklasa football teams Lech Poznan and Jagiellonia Bialystok have signed shirt sponsorship deals with financial services company Aforti and betting company STS, respectively.

Wroclaw-based cryogenic devices manufacturer Kriosystem has signed up as a partner of this year’s edition of the World Games multi-sport event, which will take place in the Polish city.

Polish sausage producer Henryk Kania has entered into a partnership with the country’s Ekstraklasa top-tier club football competition.

Polish oil and petroleum provider PKN Orlen has renewed its sponsorship agreement with the Polish Olympic Committee (PKOI).

Online gambling operator LV Bet has upgraded its deal with Polish Ekstraklasa football club Wisla Krakow to take on shirt sponsorship rights.

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

The Polish Football Association (PZPN) has agreed a two-year extension to its partnership with clothing brand Vistula.

Polish currency exchange company Cinkciarz.pl has agreed a deal to sponsor this summer’s Uefa European Under-21 Championship national team football tournament, which will take place in its home country.

Personal care brand Gillette has made its first venture into the esports sector by partnering with the ESL organisation.

The Ekstraklasa, the top tier of club football in Poland, has extended its partnership with German sportswear and equipment company Adidas.

Polish Ekstraklasa football club Legia Warsaw has extended its shirt sponsorship deal with the Fortuna betting group.

Polish lottery operator Totalizator Sportowy has agreed a deal for its Lotto brand to become the new title sponsor of the country’s Ekstraklasa top-tier club football competition.

US sportswear company New Balance has agreed a kit partnership with Polish Ekstraklasa football club Lechia Gdańsk.

Industrial doors and gates manufacturer Wiśniowski has renewed its partnership with the Polish Football Association (PZPN).

Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.

Money transfer and payment services company MoneyGram has agreed a deal with the European Handball Federation to sponsor the men’s EHF Euro 2016 national team tournament in Poland.