Poland
Stihl takes Ekstraklasa sponsorship into fifth season
German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Lech Poznan swaps one bookmaker for another as shirt sponsor
Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Creativity in sponsorship partnerships key to Polish FA’s revenue drive
The Polish Football Association (PZPN) has laid out plans to increase its commercial revenues by 30 per cent over the next four years, with a particular focus given to opportunities in the sponsorship…
Świątek becomes first women’s tennis signing for On
On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
Trivago backs 2023 World Handball Championship
Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Falken signs up as Handball World Championships sponsor
The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Polish FA calls time on Sportfive by agreeing five-year Publicon deal
The Polish Football Association (PZPN) has called time on its long-standing association with the Sportfive agency after awarding a five-year sponsorship sales contract to Poland’s Publicon Sport agency.
Sportfive and Polish FA still talking as agency contract expiry date looms
Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract
Polish FA delivers change to sponsorship strategy with InPost deal
InPost, the European logistics firm, has become a major sponsor of the Polish Football Association (PZPN) in a two-year contract with the option of a two-year extension
Stadion Wrocław signs first naming rights deal with Tarczyński
Polish meat products manufacturer Tarczyński has acquired naming rights to Stadion Wrocław, home of Ekstraklasa football club Ślask Wrocław.
Lechia Gdańsk adds eToro as shirt sponsor
Investment platform eToro has agreed a long-term deal to become a shirt sponsor of Polish Ekstraklasa side Lechia Gdańsk.
Polsat serves up long-term Polish volleyball extension
Commercial and pay-television broadcaster Polsat has secured rights to Poland’s top-tier men’s and women’s volleyball leagues until 2028.
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PKO Bank extends Ekstraklasa title sponsorship as Lotto also renews
Polish bank PKO Bank Polski has renewed its title sponsorship of the Ekstraklasa – the top-level professional football league in Poland – for the 2021-22 and 2022-23 seasons.
Polsat takes naming rights to Gdańsk stadium in six-year deal
Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.
UCI WorldTour’s CCC Team seeks new main sponsor
UCI WorldTour cycling outfit CCC Team is seeking a new title sponsor after Polish shoe and bag retail group CCC elected to end its deal early amid wider financial struggles at the company