Poland

Poland’s Stadion Śląski has undergone a rebrand as part of a naming-rights partnership with mining group Polska Grupa Górnicza.

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football

Poland’s leading bookmaker STS has renewed as the main shirt sponsor of Polish top-flight Ekstraklasa club Jagiellonia Białystok until June 2021.

Polish fintech brand Conotoxia has signed as the first Official National Supporter of Poland’s 2019 Fifa U20 World Cup.

Esports event organiser ESL has signed a new partnership with peripherals brand HyperX

Polish oil refiner and petrol retailer PKN Orlen has extended its sponsorship agreement with the Polish Volleyball Federation, in a four-year deal from 2019 to 2022

The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN

The Polish division of Japanese automotive manufacturer Toyota has agreed a three-year partnership with Ekstraklasa football club Legia Warsaw

P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.

Professional services company Deloitte has renewed its partnership with the Polish Football Association (PZPN).

The Polish Football Association (PZPN) has renewed its sponsorship deal with national supermarket chain Biedronka.

Polish sportswear manufacturer 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee.

The Polish Football Association (PZPN) has agreed a sponsorship deal with soft drinks manufacturer Coca-Cola.

The Polish Football Association (PZPN) has opted to extend its partnership with car rental company 99Rent.

Online gambling operator LV Bet has extended and expanded its deal with Polish Ekstraklasa football club Wisla Krakow.

The Polish Football Association (PZPN) has extended its partnership with oil and lubricants producer Grupa Lotos, its main sponsor.

Online gambling operator LV Bet has agreed a deal to become an official sponsor of this year’s Men’s European Volleyball Championships, which will take place in Poland.

Betting company forBET has been unveiled as the new main sponsor of Polish Ekstraklasa football club Śląsk Wrocław.

Polish Ekstraklasa football club Wisla Plock has agreed a two-year extension to its contract with main sponsor Budmat.

Betting company Totolotek has agreed a deal to sponsor the Polish Cup club football competition.

Polish Ekstraklasa football club Lechia Gdańsk has renewed its partnership with energy supplier Energa Group, its main sponsor.

Polish Ekstraklasa football teams Lech Poznan and Jagiellonia Bialystok have signed shirt sponsorship deals with financial services company Aforti and betting company STS, respectively.

Wroclaw-based cryogenic devices manufacturer Kriosystem has signed up as a partner of this year’s edition of the World Games multi-sport event, which will take place in the Polish city.

Polish sausage producer Henryk Kania has entered into a partnership with the country’s Ekstraklasa top-tier club football competition.

Polish oil and petroleum provider PKN Orlen has renewed its sponsorship agreement with the Polish Olympic Committee (PKOI).

Online gambling operator LV Bet has upgraded its deal with Polish Ekstraklasa football club Wisla Krakow to take on shirt sponsorship rights.

The Polish Football Association (PZPN) has agreed a two-year extension to its partnership with clothing brand Vistula.

Polish currency exchange company Cinkciarz.pl has agreed a deal to sponsor this summer’s Uefa European Under-21 Championship national team football tournament, which will take place in its home country.

Personal care brand Gillette has made its first venture into the esports sector by partnering with the ESL organisation.

The Ekstraklasa, the top tier of club football in Poland, has extended its partnership with German sportswear and equipment company Adidas.

Polish Ekstraklasa football club Legia Warsaw has extended its shirt sponsorship deal with the Fortuna betting group.

Polish lottery operator Totalizator Sportowy has agreed a deal for its Lotto brand to become the new title sponsor of the country’s Ekstraklasa top-tier club football competition.

US sportswear company New Balance has agreed a kit partnership with Polish Ekstraklasa football club Lechia Gdańsk.