Pakistan
PFF secures major backers for Pakistan Premier League
The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
PSO gets behind Pakistan Hockey Federation
Pakistan State Oil has announced a wide-ranging one-year sponsorship agreement with the Pakistan Hockey Federation which will include the launch of a team to take part in the governing body’s competitions.