Pakistan

Badminton

Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition
Baseball

After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
Cricket

The Blitz agency, domestic broadcast rights-holder of the Pakistan Super League, has taken legal action against the Pakistan Cricket Board over rights payments for the suspended 2020 season of the Twenty20…
Cricket

Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Basketball

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Cricket

Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Cricket

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Cricket

The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
Cricket

Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Cricket
Sporting Apparel

The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
Cricket
Consumer Electronics

Chinese consumer electronics company Haier has extended its role as the main sponsor of Pakistan Super League cricket team Peshawar Zalmi
Hockey

Home appliances manufacturer Haier has agreed a sponsorship deal with the Pakistan Hockey Federation
Cricket

Pakistan Super League Twenty20 cricket franchise the Lahore Qalandars has unveiled technology company DWP Group as its new title sponsor.

Cricket
Travel & Tourism

Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.

Cricket
Consumer Electronics

Chinese smartphone manufacturer Oppo has agreed a deal to sponsor the 2018 edition of the Pakistan Super League Twenty20 cricket competition.

Cricket
Banking

The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.

Football
Agricultural Produce

The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.

Cricket

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.