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To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.

Chinese consumer electronics company Haier has extended its role as the main sponsor of Pakistan Super League cricket team Peshawar Zalmi

Home appliances manufacturer Haier has agreed a sponsorship deal with the Pakistan Hockey Federation

Pakistan Super League Twenty20 cricket franchise the Lahore Qalandars has unveiled technology company DWP Group as its new title sponsor.