Pakistan

Cricket
Sponsorship & Marketing

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Cricket

The Pakistan Cricket Board has secured much-needed new funds through selling naming rights to the Lahore Stadium to the Bank of Punjab.
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board has announced a five-year naming rights deal for the National Stadium in Karachi with the state-owned National Bank of Pakistan (NBP)
Cricket
Events

The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds
Cricket
Events

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
Cricket
Sponsorship & Marketing

Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
Cricket
Fan Engagement

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Cricket
Sponsorship & Marketing

Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
Cricket
Sponsorship & Marketing

Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years
Cricket
Media

Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
Cricket
Events

International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
Cricket
Events

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Baseball
Events

Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Cricket
Esports

The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC
Athletics
Events

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Athletics
Esports

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal