North America
Major League Baseball names Google its official cloud partner
Major League Baseball has announced a multiyear deal with technology giant Google, in which Google Cloud will become the league's official cloud and cloud data and analytics partner.
NFL expands technology partnership with Microsoft to include Teams platform
The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal
Birmingham 2021 marks 500-day countdown with new sponsors
World Games 2021 Birmingham has signed up two new sponsors for next year’s edition of the multi-sport event in the US city, along with handing out the first major contract awarded through the World of O…
Delta makes $400m commitment to LA28 and Team USA
Delta Air Lines has signed an eight-year deal as a founding partner of the Olympic and Paralympic Games in Los Angeles 2028 and a supporter of the US Olympic and Paralympic teams
Month of May 5G – Verizon & IndyCar
Around the 2019 Indy 500, Verizon leveraged its IndyCar assets to showcase its 5G Ultra-Wideband through a month-long campaign.
Blue-Emu continues run of sports activity with Nascar deal
Racing deal follows recent pact with MLB
Columbus Crew brings in Nationwide as jersey sponsor
Major League Soccer's Columbus Crew has announced that Ohio-based insurance and financial services company Nationwide will become its jersey sponsor, in a multi-year deal beginning in 2021
New Balance and NBA announce multi-year global deal
The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
LaLiga North America announces multi-year US partnership with Verizon
LaLiga North America has announced a multiyear partnership with telco Verizon, which is exclusive to the United States
MLS signs data-tracking deal with Second Spectrum
Major League Soccer has announced a multi-year partnership with technology company Second Spectrum to become the league’s first official advanced tracking data provider.
St. Louis MLS team in early talks with Anheuser-Busch about partnership
The Major League Soccer expansion team in St. Louis has engaged in preliminary conversations with local brewing giant Anheuser-Busch InBev about a possible partnership
American Airlines deal leads Watford’s portfolio building
Premier League football club Watford has signed a rest-of-season deal with US carrier American Airlines worth about £250,000 (€297,000/$323,000) in cash.
Anaheim Ducks’ Honda Center extends naming-rights deal through 2031
The Anaheim Ducks' home will continue to be known as the Honda Center through at least 2031 after stadium operators Anaheim Arena Management and American Honda Motor Co., Inc.
Savannah Bananas unveil innovative advertising-free ballpark
Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season.
Columbus Crew expands partnership with OhioHealth, jersey deal imminent
Major League Soccer's Columbus Crew SC has announced a multi-faceted partnership with local healthcare provider OhioHealth, which will gain the naming rights to the team's new training facility that is …
MiLB strikes multi-year deal with Stouffer’s
Brand's macaroni and cheese to be served at select ballparks
Kellogg’s expands MLS association to Canada
Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products