North America

Wealth management company LGT Vestra US has agreed a deal to become an official UK founding partner of the Jacksonville Jaguars NFL American football franchise.

North America’s Major League Soccer has signed a lucrative extension to its partnership with Adidas.

US credit card company Credit One Bank has agreed a multi-year integrated marketing partnership with NHL ice hockey franchise the Vegas Golden Knights.

Supermarket chain Safeway has signed a multi-year extension to its partnership with NFL American football team the Seattle Seahawks.

NBA basketball franchise the Denver Nuggets has named financial services company Western Union as its first jersey sponsor.

Health insurance company Blue Shield of California has entered into a partnership with sports and entertainment giant AEG, through which it will sponsor the Los Angeles Kings NHL ice hockey team and a number of other AEG-owned properties.

The Miami Dolphins franchise has agreed a partnership with the University of Miami Health System (UHealth), while rival NFL American football team the Chicago Bears has struck a deal with Advocate Health Care.

The University of Connecticut (UConn) and its athletics division have extended an exclusive sponsorship agreement with US sportswear giant Nike.

NBA basketball franchise the Detroit Pistons has agreed a jersey sponsorship deal with Michigan-headquartered financial services company Flagstar Bank.

NFL American football franchise the Washington Redskins has entered into a partnership with US multinational food and beverage corporation PepsiCo.

Financial services company City National Bank has entered into a multi-year partnership with the Vegas Golden Knights, through which it will take on naming rights to the NHL ice hockey team’s new practice facility.

German financial services provider Allianz has been unveiled as the naming-rights partner of the future home stadium of Major League Soccer franchise Minnesota United.

Major League Baseball franchise the New York Yankees has entered into a partnership with Japanese consumer electronics company Panasonic.

The Tampa Bay Buccaneers NFL American football franchise has entered into a partnership with local jewellery company Ackerman.

The world’s fourth-largest general-purpose card network uses sponsorship of major sports properties in the US to provide its card members with ticket offers and money-can’t-buy experiences.

UCI WorldTour cycling team Cannondale-Drapac has signed a partnership with US digital media company Oath.

US telecommunications company AT&T has renewed its sponsorship of North America’s Major League Soccer, the US Soccer national governing body, and the Mexican national team’s annual US tour.
 

NBA basketball franchise the Indiana Pacers has signed US financial services company KeyBank as its official banking partner.