North Africa

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.

Tunisia's Club Africain has signed up global airline Qatar Airways as its new main sponsor

The Egyptian Football Association (EFA) has terminated its contract with marketing agency Presentation Company, the Egyptian advertising and marketing company

Egypt's Ministry of Tourism has signed a new partnership with the Confederation of African Football (CAF) to sponsor the 2019 African Cup of Nations (Afcon)

German sportswear manufacturer Puma has been unveiled as the new kit supplier of the Egyptian Football Association

Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency

Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.

Moroccan fuel station operator Afriquia has been unveiled as the title sponsor of the World Touring Car Cup’s (WTCR) season-opening race in Marrakech.

Egyptian property company Hyde Park Developments has agreed a partnership with English Premier League football club Arsenal.

The Tunisian Football Federation (FTF) has agreed a sponsorship deal with telecommunications group Ooredoo ahead of the national team’s key Fifa World Cup qualifier against Libya tomorrow (Saturday).

Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.

Egyptian bank Emirates NBD has agreed a regional sponsorship deal with Spanish LaLiga football club Barcelona.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

Moroccan fuel station operator Afriquia has been named the presenting partner of the country’s leg of the World Touring Car Championship motor racing series ahead of its move to a new venue.

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

Egyptian Premier League top-tier football club Al Ahly has reportedly signed a record sponsorship deal with Saudi Arabian electronic trading systems firm Sela Trading Company.