Nordics

Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.

Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights partner for its new stadium.

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Credit management services company Intrum has stepped up its backing of the Stockholm Open to become the title sponsor of the tennis event.

Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.

Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.

Norwegian retail cooperative Coop has agreed a deal to become a main partner of the Eliteserien, the top tier of domestic football.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

Telecommunications company Altibox has been unveiled as the new main sponsor of the Eliteserien, the top tier of club football in Norway.

Danish wind turbine company Vestas has been confirmed as the latest returning team sponsor for the 2017-18 edition of the Volvo Ocean Race sailing event.

German lubricants manufacturer Liqui Moly has strengthened its winter sports portfolio by agreeing deals to sponsor this year’s World Luge Championships and Ski Jumping World Cup series.

Finnish conglomerate the Wihuri Group has agreed a sponsorship deal with Formula One motor-racing team Mercedes.

The Danish Football Association (DBU) has entered into a partnership with gaming company Danske Spil.

Sports flooring manufacturer Junckers has agreed a deal with the International Basketball Federation (Fiba) to sponsor the EuroBasket 2017 national team tournament.

Betting and gaming company Betway has signed a lucrative sponsorship deal with the Ninjas in Pyjamas (NiP) esports team.

Danish brewery Carlsberg has extended its partnership with the Danish Football Association (DBU).