New Zealand
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Entain to promote Ladbrokes brand in Australia through regional UFC deal
Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Royal London to brand Lions women’s shirt, Howden sponsors NZ tour
UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Castore reshuffles cricket portfolio with New Zealand kit deal
UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
Emirates continues long-running sponsorship of New Zealand America’s Cup team
Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.
Infantino claims Women’s World Cup has broken even, generating revenues of $570m
Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.
NZ Rugby recruits Google’s Fenton to lead commercial operations
New Zealand Rugby has appointed Google executive Craig Fenton to head up its commercial activity after the recent departure of Richard Thomas.
Mengniu back with Fifa as it signs on as Women’s World Cup sponsor
Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.
Yadea becomes latest regional sponsor for Women’s World Cup
Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Frito-Lay continues Fifa association with Women’s World Cup sponsor deal
Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
Auckland’s Mt Smart Stadium naming rights acquired by Go Media
Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media
Team Global Express to aid delivery of Fifa Women’s World Cup
Australian logistics company Team Global Express has agreed a sponsorship deal with the 2023 Fifa Women’s World Cup, which is being co-hosted in its home country and New Zealand.
Fifa signs up Jacob’s Creek as Women’s World Cup sponsor
Fifa has announced Jacob's Creek as a sponsor of the 2023 Women's World Cup in Australia and New Zealand
NZ Rugby extends Adidas main sponsorship deal
New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
Fifa drops Visit Saudi sponsorship plan for Women’s World Cup
Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Women’s World Cup hosts wants Fifa clarification over Visit Saudi sponsorship
The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
Slam takes on apparel supplier role at Emirates Team New Zealand
Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
New Zealand Rugby, Western Force assessing Altrad deals
New Zealand Rugby (NZR) and Australian Super Rugby Pacific team Western Force have said they are reviewing their sponsorship agreements with Altrad Group after the French construction engineering company’s f…