New Zealand

Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.

UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.

Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.

New Zealand Rugby has appointed Google executive Craig Fenton to head up its commercial activity after the recent departure of Richard Thomas. 

Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.

Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.

Auckland Stadiums has sold the Mt Smart Stadium naming rights to New Zealand-based outdoor advertising solutions specialist Go Media

Australian logistics company Team Global Express has agreed a sponsorship deal with the 2023 Fifa Women’s World Cup, which is being co-hosted in its home country and New Zealand.

Fifa has announced Jacob's Creek as a sponsor of the 2023 Women's World Cup in Australia and New Zealand

New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …

The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…

New Zealand Rugby (NZR) and Australian Super Rugby Pacific team Western Force have said they are reviewing their sponsorship agreements with Altrad Group after the French construction engineering company’s f…