Middle East

Sports-related injury centre Healthpoint has agreed a three-year deal with Manchester City to become the English Premier League champion’s regional healthcare partner in the United Arab Emirates.

Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.

Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.

Danish oil and gas company Maersk Oil has agreed a deal for its Qatari subsidiary to become a prestige partner of the 2015 Men’s Handball World Championship, which is being hosted by Doha.

Qatar-based multinational group Al Siddiqi Holding has reached an agreement to become an official partner of the country’s staging of the Men’s Handball World Championship next year.

Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).

Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.

Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.

Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.

Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.

Medical electronics company Toshiba Medical Systems is looking to move away from branded sponsorships towards commercial partnerships, whereby its products are sold to sports teams.

Qatar Airways has been named as the official airline sponsor of the 2015 International Handball Federation (IHF) Men’s World Championship in Doha, the capital of the Middle Eastern state.

The International Association of Athletics Federations (IAAF) has negotiated an increase on its current minimum guarantee from Japanese media agency Dentsu for the global marketing and licensing rights, and media rights outside Europe and Africa, to the World Athletics Series, from 2020.

German carmaker BMW will measure results from its supplier deal with Formula E before deciding whether to further its involvement in the competition.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

Samsung has wrapped up the computer and telecommunications categories under the terms of its extended Worldwide Partner deal for the Olympic Games, from 2017 to 2020.