Middle East
Jabra joins ITU to reach business and retail
Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).
Epson: Steering growth to developing nations
Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.
Emirates wings in for GCC Club Cup
Emirates airline has announced it will sponsor the 2015 GCC Club Cup, with the 30th edition of the football competition having kicked off on Tuesday.
Jumeirah enhances European Tour ties with global partnership
Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.
Del Monte signs up to GCC Club Cup Championship
Fresh food production and distribution company Del Monte has agreed a deal to become the title sponsor of the 2015 Gulf Cooperation Council’s (GCC) Club Cup Championship club football tournament.
Coca-Cola fends off rival for Rugby World Cup rights
Global soft drinks group Coca-Cola clinched a second-tier Official Sponsor position for the 2015 Rugby World Cup after competition from a rival drinks brand.
No fixed limit for Pyne’s sports acquisition fund
George Pyne, the former president of IMG Worldwide’s global sports and entertainment business, now head of global sports marketing firm Bruin Sports Capital, believes the new company’s capital base for acquisitions could exceed the $500m (€450m) reported in the media.
Qatar 2015 signs up soft drinks partner
Ali Bin Ali Beverages has been signed up as an official partner of the 2015 men’s Handball World Championship, which is currently taking place in Qatar.
Commercial Bank invests in Qatar Masters renewal
Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.
DP World commits to UAE racing with Meydan Group partnership
Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.
Dubai OSN backs UAE for Cricket World Cup
Pay-television broadcaster Dubai OSN has extended its sponsorship of the UAE national team to cover its participation in the 2015 Cricket World Cup.
Goodwood secures landmark Qatar deal
The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.
Rexona moves in at top price with Williams F1
Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.
Efficiency at core of Randstad Williams deal
Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.
Lumme bullish on Olympic Channel benefits for TOP
New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.
América Mόvil pays top dollar for F1 connection
Mexico-based telecoms giant América Mόvil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.