Middle East

Dubai-based airline Emirates has signed a five-year extension to its partnership with UAE Rugby, the governing body of rugby union in the country.

Korean electronics giant Samsung has renewed its partnership with Jordan-based non-profit organisation Generations For Peace (GFP).

Medcare Orthopaedic and Spine Hospital has entered into a partnership with the Middle East division of LaLiga, which operates the top two divisions of Spanish football.

A series of new sponsors have signed up for the Qatar Cup, the conclusion to the Qatar Stars League football season.

Chinese sports apparel and equipment provider Peak Sport has entered into a partnership with the Palestinian Olympic Committee.

Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.

Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.

German Bundesliga football club Bayern Munich has named Doha’s Hamad International Airport as its 10th platinum partner.

Indian payment services company Oxigen has been named the title sponsor of the new Masters Champions League Twenty20 cricket tournament.

Chinese sportswear manufacturer Li-Ning has entered into a partnership with the Iranian Olympic Committee.

The Football Federation of the Islamic Republic of Iran (FFIRI) has sealed a partnership with German sportswear manufacturer Uhlsport.

Real estate developer Dubai Properties Group has expanded its partnership with the United Arab Emirates Basketball Association.

The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.

UAE Rugby, the governing body of the sport in the country, has renewed its association with banking group HSBC and has also agreed a partnership with British multi-purpose vehicle manufacturer Land Rover.

The Asian Football Confederation (AFC) has entered into a multi-year partnership with German tyre manufacturer Continental.

Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.