Middle East

Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.

The Breeders’ Cup US horseracing event has entered into an innovative new partnership with the Qatar Racing and Equestrian Club.

Saudi Professional League football club Al-Ittihad has agreed shirt sponsorship deals with Japanese tyre and rubber company Bridgestone and home appliances manufacturer Unionaire.

Telecommunications group Ooredoo and Japanese automotive manufacturer Toyota have agreed sponsorship deals with top-tier club football competition the Qatar Stars League, while the latter has also partnered with the Qatar Football Association.

Nestlé has entered into a global partnership with Spanish LaLiga football club Barcelona in a deal that marks the snack food and beverage producer’s first with a sports team.

Sports flooring manufacturer Junckers has agreed a deal with the International Basketball Federation (Fiba) to sponsor the EuroBasket 2017 national team tournament.

French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.

Chinese shipping company Seamaster has signed on as the title sponsor of the International Table Tennis Federation’s season-ending events in Qatar.

Etihad Airways, the national airline of the United Arab Emirates, has entered into a partnership with the Abu Dhabi Sports Council (ADSC).

Italian motorcycle boots manufacturer Gaerne has agreed a deal to sponsor the two remaining rounds of the 2016 Superbike World Championship (WorldSBK) motorcycling series, while helmet manufacturer HJC has signed on as the title sponsor of next year’s French round of the MotoGP championship.

The Oman Football Association has entered into partnerships with soft drinks giant Coca-Cola and financial institution Qatar National Bank (QNB).

Telecommunications company Omantel has extended its title sponsorship of the Oman Professional League, the top tier of club football in the country.

Soft drinks giant Coca-Cola has entered into a partnership with the Saudi Arabian Football Federation.