Mexico
AT&T backs WEC’s new Mexican race
US telecommunications company AT&T has signed up as the presenting sponsor of the World Endurance Championship’s new race in Mexico.
Tecate enters the ring with Golden Boy, Alvarez
Mexican beer brand Tecate has agreed a multi-year sponsorship deal with boxing promotional company Golden Boy Promotions, along with an endorsement contract with national hero Canelo Alvarez.
Nissan backs Mexican Football Federation
The North American division of Japanese automotive manufacturer Nissan has entered into a multi-year partnership with the Mexican Football Federation.
Real Madrid rustles up Mexican partnership
Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.
Toro Rosso looks long-term with Interproteccion partnership
Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.
Tecate adds Man City to European football portfolio
Mexican beer brand Tecate has moved to enhance its presence in the European football market by entering into a multi-year partnership with English Premier League club Manchester City.
Tecate adds to football portfolio with PSG partnership
Mexican beer brand Tecate has confirmed a partnership with French Ligue 1 champion Paris Saint-Germain.
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Jarritos seals place at Concacaf Gold Cup
North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.
Juventus toasts regional beer partnership
Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.
Coors Light in Mexico lifted by Fiba Americas deal
Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
Anheuser-Busch renews US and Mexican football ties
Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.
Heineken subsidiary partners Fiba Americas Championship
The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.
Huawei’s busy week continues with Club America deal
Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.
Tecate to support Chivas’ push into US market
Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.
Jose Cuervo switches to Force India for 2015 F1 season
Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.
Gutiérrez signing leads to America Móvil deal for Ferrari
Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.