MENA

Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships

Dubai-based airline Emirates has been unveiled as the official partner and airline of this year’s West Asian Football Federation (WAFF) Championship.

Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September

Telco Ooredoo has agreed a two-year extension to its partnership with the Qatar Football Association

Beverage group Coca-Cola has agreed a 10-year contract for the naming rights to the new arena that is soon set to open in Dubai

French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia

Multinational oil and gas company ExxonMobil has renewed its title sponsorship of the Qatar Open men’s tennis tournament.

World Cup 2022 hosts Qatar has introduced a 100-per-cent alcohol tax – presenting a new sales challenge for Fifa’s official beer sponsor Budweiser at the tournament.

The Bahrain Football Federation has sealed a long-term partnership with Macron

Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates

Brazil and Paris Saint-Germain star Neymar has enhanced his endorsement portfolio by agreeing a partnership with Qatari financial services group QNB

Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank

The Formula E electric car-racing series has signed a sponsorship deal with Saudi Arabian Airlines (SAUDIA)

Spanish sportswear company Joma has entered into a kit partnership with the Jordan Olympic Committee. The deal will run through to the 2020 summer Olympic Games in Tokyo, Japan

Saudi Professional League football club Al Nassr has agreed a sponsorship deal with Abu Dhabi-based airline Etihad Airways

Money transfer, foreign exchange, payment and credit solutions provider Unimoni has signed up as title sponsor of the 2018 edition of national team cricket tournament the Asia Cup

Israeli Premier League football club Maccabi Tel Aviv has secured a partnership with PenguinPickUp, a network of pick-up locations for online purchases.