United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.
Al Ain takes off with Abu Dhabi Airports
Arabian Gulf League football club Al Ain has reached a three-year deal to make Abu Dhabi Airports its premium partner.
Barcelona banks UAE partner
Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
Al Nasr retains Emirates NDB backing
UAE Pro League football club Al Nasr has signed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor.
Oman’s Ministry of Tourism teams up with Cowes Week 2013
The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.
Standard Chartered seals Bahrain Marathon Relay deal
Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.
P&G renews UAE Olympic partnership
Multinational consumer products manufacturer P&G has announced an extension of its partnership with the United Arab Emirates (UAE) National Olympic Committee for the second year of the UAE School Olympics programme.
European Tour strikes newsworthy deal
UAE English-language newspaper 7DAYS has renewed its partnership as the official newspaper of golf’s World Tour Championship to take in the 2013 edition of the final event on the European Tour’s Race to Dubai.
Emirates splashes out on major club shirt deals
The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.
Uefa launches sponsorship rights sales process for club competitions
Uefa, football’s European governing body, has opened the sales process for the next cycle of sponsorship rights to the Champions League, Europa League and Super Cup club competitions.
Tendulkar bats for Musafir.com
United Arab Emirates-based travel website Musafir.com has signed up Indian cricket legend Sachin Tendulkar as its brand ambassador.
Jordan FA drinks to PepsiCo’s extended backing
PepsiCo has extended a sponsorship deal with the Jordan Football Association in a three-year deal, from 2013-14 to 2015-16.