MENA

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.

Mexico-based telecoms giant América Mόvil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.

Organisers of the Qatar 2015 Men’s Handball World Championship have announced energy drink manufacturer Go & Fun as an official partner and the official sports drink of the tournament.

Qatar Airways has signed up as a presenting sponsor of the inaugural International Premier Tennis League (IPTL), which will begin tomorrow (Friday)

Sports-related injury centre Healthpoint has agreed a three-year deal with Manchester City to become the English Premier League champion’s regional healthcare partner in the United Arab Emirates.

Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.

Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.

Danish oil and gas company Maersk Oil has agreed a deal for its Qatari subsidiary to become a prestige partner of the 2015 Men’s Handball World Championship, which is being hosted by Doha.

Qatar-based multinational group Al Siddiqi Holding has reached an agreement to become an official partner of the country’s staging of the Men’s Handball World Championship next year.

Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).

Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.

Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.

Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.

Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.