MENA
Qatar 2015 signs up soft drinks partner
Ali Bin Ali Beverages has been signed up as an official partner of the 2015 men’s Handball World Championship, which is currently taking place in Qatar.
Commercial Bank invests in Qatar Masters renewal
Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.
DP World commits to UAE racing with Meydan Group partnership
Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.
Dubai OSN backs UAE for Cricket World Cup
Pay-television broadcaster Dubai OSN has extended its sponsorship of the UAE national team to cover its participation in the 2015 Cricket World Cup.
Goodwood secures landmark Qatar deal
The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.
Rexona moves in at top price with Williams F1
Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.
Efficiency at core of Randstad Williams deal
Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.
Lumme bullish on Olympic Channel benefits for TOP
New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.
América Má½¹vil pays top dollar for F1 connection
Mexico-based telecoms giant América Má½¹vil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.
Go & Fun nets Handball World Championship partnership
Organisers of the Qatar 2015 Men’s Handball World Championship have announced energy drink manufacturer Go & Fun as an official partner and the official sports drink of the tournament.
Qatar Airways links up with IPTL
Manchester City feeling good with Healthpoint
Sports-related injury centre Healthpoint has agreed a three-year deal with Manchester City to become the English Premier League champion’s regional healthcare partner in the United Arab Emirates.
Etihad extends Abu Dhabi F1 Grand Prix sponsorship
Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.
Emirates reignites old interest after Fifa exit
Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.
Maersk Oil added to Qatar 2015 roster
Danish oil and gas company Maersk Oil has agreed a deal for its Qatari subsidiary to become a prestige partner of the 2015 Men’s Handball World Championship, which is being hosted by Doha.
Al Siddiqi Holding nets Qatar 2015 partnership
Qatar-based multinational group Al Siddiqi Holding has reached an agreement to become an official partner of the country’s staging of the Men’s Handball World Championship next year.
Coca-Cola signs up for new IPTL
Beverage company Coca-Cola has signed up as the title sponsor of the inaugural 2014 International Premier Tennis League (IPTL).
Titleist returns for European Tour season finale
Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.