MENA

Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.

Japanese printing and technology brand Epson, this month, signed a three-year Official Team Partner deal, from 2015 to 2017, with the Mercedes AMG Petronas Formula One Team.

Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.

Online trading and investment bank, Saxo Bank, has extended its partnership with the Lotus Formula One team for another year, rising in value if it takes up additional on-car branding options at the Monaco Grand Prix.

Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).

Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.

The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.

Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.

Emirates airline has announced it will sponsor the 2015 GCC Club Cup, with the 30th edition of the football competition having kicked off on Tuesday.

Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.

Fresh food production and distribution company Del Monte has agreed a deal to become the title sponsor of the 2015 Gulf Cooperation Council’s (GCC) Club Cup Championship club football tournament.

Global soft drinks group Coca-Cola clinched a second-tier Official Sponsor position for the 2015 Rugby World Cup after competition from a rival drinks brand.

George Pyne, the former president of IMG Worldwide’s global sports and entertainment business, now head of global sports marketing firm Bruin Sports Capital, believes the new company’s capital base for acquisitions could exceed the $500m (€450m) reported in the media.

Ali Bin Ali Beverages has been signed up as an official partner of the 2015 men’s Handball World Championship, which is currently taking place in Qatar.

Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.

Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.