MENA

Global banking and financial services company HSBC has further enhanced its backing of golf by agreeing to the renewal of its sponsorship deals with three of the sport’s flagship events in Asia and the Middle East.

The Jordan Olympic Committee (JOC) has signed its first ever annual partnership deal with ‘backaldrin The Kornspitz Company’, a producer of bakery ingredients.

German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.

Airport retailer Dubai Duty Free has agreed a deal to serve as a title sponsor for this year’s edition of the International Volleyball Federation (FIVB) men’s U-23 World Championship national team tournament.

Dubai-based airline Emirates has agreed a three-year commercial partnership with the Arabian Gulf League club football competition.

Chinese consumer electronics manufacturer Hisense has agreed a sponsorship deal with Israeli Premier League football club Maccabi Tel Aviv.

London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.

Port operator DP World has extended its title sponsorship of the European Tour’s end-of-season golf tournament in Dubai.

The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.

Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.

Qatar Airways has signed a renewed agreement with the Qatar Football Association to become the official airline of the Emir Cup club football competition, along with extending its backing of the national team.

Tyre manufacturer Maxxis has struck a deal to become an official sponsor of football’s 2015 Gulf Corporation Council (GCC) Club Cup.

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.

Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.

Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.