Malaysia

Telecommunications company Telekom Malaysia has signed on as the first partner of the 2017 edition of multi-sport event the Southeast Asian Games.

Telecommunications firm Celcom Axiata Berhad has agreed a deal to become the new main sponsor of the Badminton Association of Malaysia.

Malaysian telecommunications company U Mobile has sealed a deal to co-sponsor the country’s Superbest Power Piala FA and Liga Premier Malaysia club competitions.

The Football Association of Malaysia has agreed a five-year extension to its partnership with telecommunications company Telekom Malaysia.

Health food and beverage company Superbest Power has been named the title sponsor of Malaysian club football’s FA Cup.

Malaysian conglomerate DRB-HICOM Berhad has agreed to return as presenting partner of the EurAsia Cup for the second edition of the Ryder Cup-styled golf tournament.

The Football Association of Malaysia has reached an agreement for telecommunications company Telekom Malaysia to become a major sponsor of club football in the country and take on rights for the national team.

Financial services company Maybank has withdrawn from its long-standing title sponsorship of the Malaysian Open golf tournament.

Multinational oil and gas company Shell has extended its title sponsorship of the Malaysian round of the MotoGP World Championship motorcycling series.

Chinese health, nutrition and personal care retail group Perfect has agreed a deal to serve as the title sponsor of the International Table Tennis Federation’s 2016 World Team Championships.

Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.

Taiwanese sporting goods supplier Victor has signed a six-year sponsorship deal with the Badminton Association of Malaysia.

English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.

English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.

Italian tyre manufacturer Pirelli has enhanced its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.

Organisers of the EurAsia Cup have announced a new club sponsorship programme to raise awareness around the inaugural edition of the matchplay golf tournament.

Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.

Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.