Lithuania

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).