Latin America

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

Sports medicine specialist Clinica Meds, telecommunications provider Movistar and education institute Santo Tomas have reached deals to be national supporters of the Fifa U-17 World Cup national team football tournament when it arrives in Chile next year.

Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.

Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.

Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.

Campeonato Brasileiro Serie A football club Fluminense has moved swiftly to replace outgoing main sponsor Unimed by signing a new agreement with Brazilian soft drinks producer Viton 44.

State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.

Beer brand Cerveza Águila has become the new title sponsor of Colombia’s main club football competitions.

Created in 2011 by three Brazilian banks – Banco do Brasil, Bradesco and Caixa – Elo is Brazil’s leading domestic credit card brand and is using football sponsorship to gain market share from global payme…

Rio 2016 has said it has matched London 2012’s domestic sponsorship revenues for its staging of the Olympic Games and expects to surpass this figure.

Sporting apparel manufacturer Penalty has replaced Nike as the kit partner of Campeonato Brasileiro Série A top-tier football club Bahia.

Soft drinks giant Coca-Cola has agreed a sponsorship deal for the Copa America 2015 international team football tournament.

Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.

Global payment services brand MasterCard has signed up as the first  top-tier partner of the 2015 Copa América, the South American football federation’s flagship national team competition, hosted next year by Chile.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.