Latin America
Bradesco slam-dunks Brazilian basketball deal
Brazilian banking and financial services company Bradesco has struck a deal with Novo Basquete Brasil (NBB), the top division of club basketball in the country, to become the title sponsor of its end-of-season All Star events.
Caixa invests in Corinthians extension
Government-owned bank Caixa Economica Federal has renewed its major shirt sponsorship deal with Campeonato Brasiliero football club Corinthians for the 2015 season.
Telefonica partners with Barcelona in Latin America
Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.
Huawei’s busy week continues with Club America deal
Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.
Isenbeck raises a glass to Boca Juniors deal
German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.
Tecate to support Chivas’ push into US market
Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.
TIM enhances Campeonato Brasileiro standing with double deal
Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Copa America lands airline partner for 2015 tournament
The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.
Force India confirms Inter partnership
Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.
Barcelona launches maiden Brazilian partnership
Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.
Palmeiras ends search for main sponsor with Crefisa deal
Campeonato Brasileiro Série A football team Palmeiras has agreed a two-year deal to make financial services group Crefisa its major sponsor.
Jose Cuervo switches to Force India for 2015 F1 season
Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.
Banco do Brasil resumes CBV sponsorship
State-controlled financial institution Banco do Brasil has resumed its partnership with the Brazilian Volleyball Confederation (CBV) five weeks after a government investigation into the national governing body’s mismanagement of sponsorship funds brought about a suspension of payments.
Fluminense reels in Frescatto Company deal
Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.
CBF secures long-term connection with Vivo
The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.
Umbro adds Gremio to Brazilian portfolio
Campeonato Brasileiro Série A football club Gremio has agreed a kit supplier deal with UK sportswear manufacturer Umbro.