Latin America
GE extends Paralympic Games association with Rio 2016 deal
US conglomerate General Electric has extended its backing of the Paralympic Games by agreeing to sponsor next year’s edition of the multi-sport event in Rio de Janeiro.
Nike usurps Puma with Chilean national team contract
US sportswear giant Nike has agreed a long-term partnership with the Chilean Football Association (ANFP).
Coors Light in Mexico lifted by Fiba Americas deal
Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
Sao Paulo books Copa Airlines deal
Campeonato Brasileiro Serie A football team Sao Paulo has reached a sponsorship deal with Panamanian airline Copa Airlines.
Colombian Football Federation reconnects with Movistar
Mobile phone operator Movistar has renewed its ties with the Colombia Football Federation (FCF) to remain as an official partner of the Colombia football team.
Zurich pairs with PGA Tour Latinoamerica for Argentina Swing
Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.
Anheuser-Busch renews US and Mexican football ties
Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.
Chile’s Copa America signs Chinese partner
Chinese online betting and gaming company K8 has agreed a sponsorship deal with organisers of the 2015 Copa America national team football tournament.
Vasco da Gama refreshes sponsor roster with Guaraviton deal
Brazilian company Viton 44 has struck a deal for its Guaraviton drinks brand to become a partner of recently promoted Campeonato Brasileiro Série A top-tier football club Vasco da Gama.
Costa Rica becomes New Balance Football’s latest signing
New Balance has continued its expansion in football through a kit deal for the Costa Rica national team.
New Balance Football makes ambitious Panama first national team partner
The Panama Football Federation (FEPAFUT) has signed its second major commercial deal in the space of a week after becoming US sportswear company New Balance’s first national team partner.
Heineken subsidiary partners Fiba Americas Championship
The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.
Huawei broadens football portfolio with Panamanian deal
Chinese telecommunications company Huawei has signed a four-year sponsorship deal with the Panama Football Federation (FEPAFUT).
Claro enhances tennis presence with Miami Open deal
Claro, a subsidiary of Latin American telecommunications company América Móvil, has expanded its presence in professional tennis by striking a deal to become a sponsor of the 2015 Miami Open.
Chevrolet links up with Brasil Global Tour
Automotive manufacturer Chevrolet has signed up as the title sponsor of the Brasil Global Tour – the series of friendly matches featuring the Brazil national football team.
Under Armour bolsters football portfolio with Sao Paulo deal
US sportswear manufacturer Under Armour has announced a multi-year deal with Campeonato Brasileiro Serie A football team Sao Paulo.
Kia scores top-tier sponsorship for Copa America
Korean automotive company Kia Motors has signed up as a platinum sponsor for the 2015 Copa America national team football tournament.