Latin America

Mexican beer brand Tecate has confirmed a partnership with French Ligue 1 champion Paris Saint-Germain.

Tyre manufacturer Continental has expanded its football presence by becoming a sponsor of the Copa do Brasil knockout club football competition.

Sports supplements brand Voxx has agreed a sponsorship deal with Campeonato Brasileiro Serie A football team Santos.

The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.

The Brazilian Football Confederation (CBF) has agreed a 30-year sponsorship deal with Ultrafarma, an e-commerce company that works in the pharmaceutical sector.

German sportswear company Adidas has agreed a deal to become the new technical sponsor of Argentinian Primera División top-tier football club Newell's Old Boys.

Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.

The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.

Campeonato Brasileiro Serie A football club Fluminense has secured a sponsorship deal with sports supplements brand Voxx Suplementos.

Brazilian media group Globo has agreed a deal under which it will become the official media sponsor of the 2016 summer Olympic Games in Rio de Janeiro.

Brazilian pet food company Special Dog has agreed a deal to become a sponsor of Campeonato Brasileiro top-tier football club Corinthians.

North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.

99Taxis, a mobile phone application that enables people to locate nearby taxis, has moved to further strengthen its presence in Brazil’s Campeonato Brasileiro Serie A top-tier club football league by entering into partnerships with Coritiba and Atlético Paranaense.

German sportswear firm Puma has agreed a new partnership with the Cuban Olympic Committee.

Brazil-based telecommunications brand Oi has become title sponsor this year’s Rio Open on the World Surf League’s (WSL) Championship Tour.

99Taxis, a mobile phone application that allows people to locate nearby taxis, has expanded its presence in Brazil’s Campeonato Brasileiro top-tier football club competition by entering into a partnership with Corinthians.

Italian Serie A top-tier football club Juventus has entered into a partnership with Mexican brewery Cervezas Cuauhtémoc Moctezuma.

Campeonato Brasileiro Série A football club Flamengo has signed off on sponsorship deals with financial services organisation Caixa and automotive manufacturer Jeep.