Latin America

Soft drinks giant Coca-Cola has been unveiled as a sponsor of the 2016 summer Paralympic Games in Rio de Janeiro, Brazil.

Morocco’s national carrier Royal Air Maroc says its recent shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos is set to mark the beginning of a wider partnership between the two parties.

Argentine Primera División football club River Plate has confirmed it has agreed to a lucrative extension of its partnership with Adidas.

Brazilian cinema chain Kinoplex has struck a deal to become an official supporter of the 2016 summer Paralympic Games in Rio de Janeiro.

Chinese football accessories company Sockatyes has moved to widen its commercial activities in the professional football market by entering into a partnership with Campeonato Brasileiro Serie A club Corinthians.

Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.

North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.

The Rio Open ATP men’s and WTA women’s tennis tournament has extended its sponsorship deal with telecommunications company Claro.

Spanish LaLiga football club Barcelona has signed its latest regional sponsorship deal in Brazil through an agreement with air freshener brand Glade.

Mexican beer brand Tecate has moved to enhance its presence in the European football market by entering into a multi-year partnership with English Premier League club Manchester City.

Nacional and Peñarol, the two leading football clubs in Uruguay’s Primera División, have teamed up with medical services company SUAT.

Campeonato Brasileiro Serie A football club Corinthians has entered into an innovative partnership with online music streaming service Napster.

Campeonato Brasileiro Serie A champion Cruzeiro has reached an agreement to make supermarket chain Supermercados BH its main sponsor.

McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.

Sports supplement brand Voxx has boosted its presence in the Brazilian football market by entering into a partnership with Campeonato Brasileiro Serie A club Cruzeiro.

Brazilian supplements company Grupo Oití Produtos Naturai has struck a deal to become a sponsor of the Copa do Brasil knockout club football competition.