African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League football competition and extended partnerships with competing clubs Gor Mahia and AFC Leopards.
Consumer goods company Bidco Africa has become a major sponsor of the Kenya Rugby Union's sevens teams.
African online sports betting company SportPesa has enhanced its partnership with the Kenya Rugby Union by becoming the shirt sponsor of the country’s national rugby sevens team.
English Premier League football club Hull City has signed a shirt sponsorship deal with African online sports betting firm SportPesa.
Online sports betting firm SportPesa has agreed a deal to become the headline partner of the Kenya Rugby Union.
The Kenya Rugby Union has entered into a partnership with Tatu City, an urban development project in Nairobi, in a bid to boost the country’s development in the 15-a-side format of the sport.
English Premier League football club Arsenal has entered into a partnership with online sports betting firm SportPesa.
Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.
Kenya Breweries Limited has agreed a three-year sponsorship deal with the Kenya Rugby Union which will promote its flagship Tusker Lager brand through association with the national team.
Kenyan telecommunications company Safaricom has agreed a two-year naming rights deal for the Moi International Sports Centre Kasarani, which is located in the Kenyan capital of Nairobi.
Kenya Airways has announced a 58m Kenyan shilling (€511,000/$667,000) sponsorship package for the country’s 2013 Masai Mara Marathon, according to the StarAfrica website.
English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.
Kenya Airways has agreed a two-year extension to its sponsorship of Kenya’s sevens rugby union team in a deal worth 400m Kenyan shillings ($4.6m/€3.5m), according to the Star Africa website.
Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.
Property development firm Migaa has teamed up with Kenya’s national rugby union team in a two-year sponsorship agreement worth Ksh15m ($174,419/€133,803).
Wananchi Group has defended its broadcast deal with Kenyan Premier League club AFC Leopards, stating it does not interfere with the league’s agreement with SuperSport.