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The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.

African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League football competition and extended partnerships with competing clubs Gor Mahia and AFC Leopards.

Consumer goods company Bidco Africa has become a major sponsor of the Kenya Rugby Union's sevens teams.

Sportswear company Mafro Sports has agreed partnerships with the Football Kenya Federation and the Zambian Football Association.