Japan

Baseball

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Football

Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Basketball

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Football

Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Basketball

Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
Football

German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Football

Belgian Pro League club Sint-Truidense VV has agreed a deal for wasabi producer Daio to take on naming rights to its home stadium, Stayen
Rugby Union

Japan's revamped rugby union league, Rugby League One, has reported revenue of 3.3bn yen ($25m/€23m) and a surplus of 270m yen ($2m/€1.9m) in its first financial year. Sponsorship revenue generated 2.1bn
Golf

Taiga Semikawa, who finished his amateur career as the No.1 ranked amateur golfer in the world, has signed with the Sportfive agency for management and marketing representation as he turns professional
Multi-sport

Hironori Aoki, founder of Aoki Holdings, along with two other former executives today (Thursday) pleaded guilty to bribing a former member of the organising committee for the Tokyo 2020 Olympic Games as…
Rugby Union

The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company
Olympic Games

Shinichi Ueno, president of Japanese advertising firm ADK Holdings, has been arrested in connection with the corruption scandal over sponsorship deals for the Tokyo 2020 Olympic and Paralympic Games, while…
Motorsport

Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Multi-sport

Japanese media conglomerate Kadokawa has accepted the resignations of chairman Tsuguhiko Kadokawa and vice-chairman Masaki Matsubara with the company embroiled in a corruption scandal over sponsorship…
Golf

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
Basketball

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Football

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football

Streetwear firm X-girl has produced kits for six teams in Japan's new women's professional football league, the WE League, ahead of the 2022-23 season