Indian Subcontinent
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Star Sports extends title sponsorship of Pro Kabaddi League
BCB calls up Robi Axiata as main sponsor
The Bangladesh Cricket Board has reached an agreement for telecommunications operator Robi Axiata to serve as the main sponsor of its national team.
BCB attracts interest from six firms for national team sponsorship
The Bangladesh Cricket Board is considering six proposals from companies wishing to become the main sponsor of its national team over the next two years.
PFF secures major backers for Pakistan Premier League
The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.
India’s Rio 2016 preparations aided by insurance partner
India’s Ministry of Youth Affairs and Sports (MYAS) has signed a partnership with Oriental Insurance to boost the Indian team’s preparations for the Rio 2016 Olympic Games.
CEAT Tyres tracks major rival with IPL partnership
Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.
IPL duo snare new partners
Kings XI Punjab has secured a sponsorship agreement with banking group DCB Bank, while fellow Indian Premier League Twenty20 cricket team SunRisers Hyderabad has partnered with stationary suppliers Linc Pen & Plastics.
SunRisers Hyderabad tune in to Red FM for 2015 IPL
Indian radio network Red FM has extended its sponsorship of Indian Premier League cricket franchise SunRisers Hyderabad for the 2015 season.
Nepal cricket body seals record sponsorship deal
The Cricket Association of Nepal has signed a record sponsorship deal with state-owned telecommunications company Nepal Telecom.
Kings XI Punjab wraps up Manforce deal
Indian Premier League Twenty20 cricket team Kings XI Punjab has agreed a sponsorship deal with condom brand Manforce.
Rajasthan Royals secure CP Plus deal
Indian Premier League Twenty20 cricket team Rajasthan Royals has reached a commercial agreement with surveillance and security systems company CP Plus.
Mumbai Indians extend with airline partners
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has renewed its partnership with Etihad Airways and the Abu Dhabi airline’s partner, India-based Jet Airways.
Royal Challengers Bangalore Bolt into new season with Tata
Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.
Magicbricks.com teams up with IPL
Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.
IPL’s Knight Riders secure new principal sponsor for title defence
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
IPL’s Super Kings unwrap ShopClues.com deal
Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.