Hong Kong
Tottenham urged to terminate AIA front-of-shirt sponsorship deal
A group of British politicians have called on English Premier League club Tottenham Hotspur to terminate its sponsorship agreement with Hong Kong-based insurance firm AIA
FMA rejigs senior management, adds to sales teams
The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
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Wanda Sports Group receives non-binding share proposal that could lead to delisting
Wanda Sports Group, the sports marketing entity that houses the Infront agency, has received an offer from a subsidiary company of Wang Jianlin’s Dalian Wanda, the Chinese multinational conglomerate, t…
Round-Up: Hong Kong 2021 marathon postponed, CA vows full schedule, America’s Cup legal battle, and more
The 2021 Hong Kong Marathon has been postponed. The race was due to take place on January 24
Round-Up: IOC to discuss “frugal” Olympics, Pressure mounts on Thai broadcaster, Pakistan cricket’s sponsorship deal, and more
The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
Round-Up: Longest ever Big Bash, HKFA slammed, India’s Olympic dream, and more
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters
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Nobody Does Sevens Like Hong Kong – Cathay Pacific & the Hong Kong Rugby Union
The Sevens’ co-title partner activated its rights in 2019 with a domestic focus: build local support for brand and event by making the Sevens and the city inseparable.
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Chabal – Marriott & the Hong Kong Rugby Union
At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.
Hong Kong NOC signs up Nissin Foods despite Tokyo 2020 postponement
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese instant noodle company Nissin Foods to its sponsorship portfolio
HSBC strikes regional partnership with Spurs, having turned down NR deal
Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Barça signs regional deal with Korean battery company Sebang, club grows presence in Asia
Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
NBA connects with Chinese telco
North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Hong Kong Open secures new title sponsor
Japanese golf equipment manufacturer Honma has been unveiled as the new title sponsor of the Hong Kong Open golf tournament
HSBC and Rugby Sevens: Interview with Leanne Cutts, HSBC group general manager and group head of marketing
With the Hong Kong Rugby Sevens reaching its conclusion this weekend, Sports Sponsorship Insider spoke to HSBC's marketing chief about the event, the HSBC Sevens World Series and the bank’s wider p…
KPMG backs Hong Kong T20 Blitz
Professional services firm KPMG has agreed a deal to sponsor the Hong Kong T20 Blitz cricket tournament, the 2018 edition of which got underway today (Tuesday).