Global

Motorsport

There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Multi-sport

A criminal trial of former Fifa secretary general Jerome Valcke and the chairman of sports pay-television broadcaster beIN Sports Nasser Al-Khelaifi began in Switzerland yesterday
Football

Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
Multi-sport

Migu, the entertainment streaming platform of Chinese mobile network China Mobile, agreed a sublicensing deal with streaming platform iQiyi Sports for coverage of the Spanish LaLiga during the 2020-21…
Athletics

World Athletics registered a loss of $17.42m (€14.71m/£13.58m) in 2019, further eating into its cash reserves in the year before the Covid-19 pandemic struck the sports industry.
Formula 1

The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps
Football

Mondelēz International, the US-based confectionery and snack food company, has become a sponsor of German football’s Bundesliga and second-tier 2. Bundesliga in a multi-year agreement.
Multi-sport

Simon Gresswell, formerly vice-president for EMEA (Europe, Middle East and Africa) and international at IMG Worldwide Licensing, has formally launched his independent sports licensing consultancy
Cricket

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Football

Simon Thomas, chief commercial officer at Fifa, has decided to leave the Zurich-based international federation after just 12 months in the role, SportBusiness can reveal
Basketball

Basketball’s world governing body Fiba has agreed a major new four-year sponsorship deal with Chinese consumer appliances firm TCL, beginning immediately and running until the end of 2023.
Basketball
Sporting Apparel

In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Paralympics

The International Paralympic Committee has added the Coca-Cola Company to its roster of Worldwide Paralympic Partners, its top tier of sponsorship
Football

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
Football
Automobile Manufacturing

In March 2020, Manchester City automotive partner Nissan promoted its LEAF electric vehicle via a social video series built around manager Pep Guardiola’s personal passion for the car.
Football

European football’s governing body Uefa has issued a deadline of September 2 for prospective sponsors of the second-tier Uefa Europa League and new third-tier Uefa Europa Conference League to contact t…
Football

Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.
Multi-sport

ParalympicsGB has signed a fundraising focused sponsorship contract with fast food brand Papa John's as a sponsor