Global

Multi-sport

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Cricket

Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
Basketball

Team Marketing is to sell sponsorship rights and provide commercial advisory services to the Basketball Champions League (BCL) and Fiba Intercontinental Cup in the agency’s first piece of announced new b…
Multiple Sports

CAA Eleven’s Emmanuel Homaidan is taking up a leading sponsorship sales role at the International Olympic Committee, SportBusiness understands.
Multiple Sports

UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Mixed Martial Arts

Hari Vijayarajan, chief commercial officer at ONE Championship, has left his role to become a regional chief executive at Reebelo, the Singapore-based consumer electronics resale platform
Cricket

The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Football

Peloton’s Amanda Gilmore discusses how deals with Liverpool, the NBA and WNBA have supported the company’s brand refresh and increased its ability to connect with new customers.
Cricket

The International Cricket Council (ICC) has enjoyed its most commercially successful Cricket World Cup to date, earning sponsorship revenue well in excess of €100m from the event.
Motorsport

The Sauber-owned Formula 1 team has expanded its association with streaming platform Kick to integrate the brand within its team name from the 2024 season
Football

US-based water technology company Xylem is shaking up and reframing its sponsorship of City Football Group clubs under new head of brand and partnerships Fiona Cole.
Motorsport

Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Multiple Sports

Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…
Tennis

French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’. The
Football

Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.
Multiple Sports

Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
Boxing

Boris van der Vorst, a prominent opponent of International Boxing Association (IBA) president Umar Kremlev, has been elected as the inaugural president of World Boxing, with the new organisation also detailing an events plan and signing its first sponsor.
Motorsport

Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.