World Sailing has agreed to a mutual termination of its sponsorship agreement with Russian energy company Gazprom.
Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.
Danish wind turbine supplier Vestas has signed on as the data analytics partner for the 2017-18 edition of the Volvo Ocean Race.
US technology companies HP and Intel have reached agreements with Blizzard Entertainment, a division of US video game developer Activision Blizzard, to sponsor the new Overwatch League esports competition.
Swiss cheese producer Le Gruyère AOP has enhanced its partnership with the International Ski Federation’s (FIS) Tour de Ski cross-country skiing event.
German automotive manufacturer Audi has agreed to continue as title sponsor of the International Ski Federation’s (FIS) Ski World Cup.
Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.
World Rugby, the global governing body for rugby union, has extended its partnership with sports equipment manufacturer Gilbert.
The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.
The International Paralympic Committee and its longest serving worldwide Paralympic partner, payment services company Visa, have today (Tuesday) extended their partnership through until at least 2020.
Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.
French tyre manufacturer Michelin has extended its partnership with the MotoGP motorcycling championship.