Global
Activation Tracker: Activation trends in the financial services sector
Formula E suits up for new season with Hugo Boss
German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.
Gazprom opts to end World Sailing partnership
World Sailing has agreed to a mutual termination of its sponsorship agreement with Russian energy company Gazprom.
Vitality seals title sponsorship of Women’s Hockey World Cup
Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.
Manchester City secures Gatorade deal
PepsiCo-owned isotonic drinks brand Gatorade has agreed a global partnership with English Premier League football club Manchester City.
Vestas steps up backing of Volvo Ocean Race
Danish wind turbine supplier Vestas has signed on as the data analytics partner for the 2017-18 edition of the Volvo Ocean Race.
HP, Intel sign as first Overwatch League sponsors
US technology companies HP and Intel have reached agreements with Blizzard Entertainment, a division of US video game developer Activision Blizzard, to sponsor the new Overwatch League esports competition.
Swissquote: Manchester United deal grows global profile
Le Gruyère steps up backing of Tour de Ski
Swiss cheese producer Le Gruyère AOP has enhanced its partnership with the International Ski Federation’s (FIS) Tour de Ski cross-country skiing event.
FIS Ski World Cup extends Audi partnership
German automotive manufacturer Audi has agreed to continue as title sponsor of the International Ski Federation’s (FIS) Ski World Cup.
Polar extends backing of Ski Classics
Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.
Gilbert extends World Rugby partnership
World Rugby, the global governing body for rugby union, has extended its partnership with sports equipment manufacturer Gilbert.
Sponsorship in the automotive sector, 2017
UFC partners up with Opro
The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.
Visa extends long-running commitment to Paralympic sport
The International Paralympic Committee and its longest serving worldwide Paralympic partner, payment services company Visa, have today (Tuesday) extended their partnership through until at least 2020.
Activation Tracker: Activation trends in the automotive sector
Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.
Michelin signs long-term MotoGP extension
French tyre manufacturer Michelin has extended its partnership with the MotoGP motorcycling championship.