Sports Sponsorship Insider has published the third ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the financial services sector, from banks and ins…

German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.

World Sailing has agreed to a mutual termination of its sponsorship agreement with Russian energy company Gazprom.

Health and life insurance company Vitality has signed up as the title sponsor of the 2018 Women’s Hockey World Cup as part of a wide-ranging deal with the England Hockey national governing body.

PepsiCo-owned isotonic drinks brand Gatorade has agreed a global partnership with English Premier League football club Manchester City.

Danish wind turbine supplier Vestas has signed on as the data analytics partner for the 2017-18 edition of the Volvo Ocean Race.

US technology companies HP and Intel have reached agreements with Blizzard Entertainment, a division of US video game developer Activision Blizzard, to sponsor the new Overwatch League esports competition.

Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United

Swiss cheese producer Le Gruyère AOP has enhanced its partnership with the International Ski Federation’s (FIS) Tour de Ski cross-country skiing event.

German automotive manufacturer Audi has agreed to continue as title sponsor of the International Ski Federation’s (FIS) Ski World Cup.

Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.

World Rugby, the global governing body for rugby union, has extended its partnership with sports equipment manufacturer Gilbert.

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.

The International Paralympic Committee and its longest serving worldwide Paralympic partner, payment services company Visa, have today (Tuesday) extended their partnership through until at least 2020.

Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.  

French tyre manufacturer Michelin has extended its partnership with the MotoGP motorcycling championship.