Global
Sponsorship deals from February 22 to March 16
FedEx activates in 17 markets with ATP World Tour renewal
FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.
Sponsorship in the insurance sector, 2016-17
For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.
Fiba sees Nike deal as game-changer in global push
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.
Red Bull Racing teams up with Earin
Force India reveals new colours with BWT deal
Yonex expands badminton commitment with BWF deal
Kia extends LPGA partnership
LPGA debuts new travel service following HotelPlanner link-up
World Archery renews with equipment partners
World Surf League dealt blow as Samsung ends major sponsorship
International Weightlifting Federation extends with partners
Sponsorship deals from November 24 to December 20
Seamaster adds Table Tennis X to ITTF partnership
Nike engages in wide-ranging Fiba partnership
Sponsorship deals from January 27 to February 21
Allianz partners up with Formula E
Heineken pays record fee for Uefa club competition rights
Premium beer group Heineken has extended its partnership with Uefa’s elite club competitions, through its Heineken and Amstel brands, in what is understood to be a record sponsorship fee for European football’s governing body.