Global

American football: Oil and lubricants giant Castrol signed a multi-year extension to its partnership with the NFL

FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.

For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.

US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.

Formula One motor-racing team Red Bull Racing has entered into a partnership with audio products manufacturer Earin.

Formula One motor-racing team Force India has agreed a long-term partnership deal with water technology specialist BWT, under which it will change the colour scheme of its cars.

Japanese sports equipment manufacturer Yonex has entered into a long-term partnership with the Badminton World Federation.

Korean automotive manufacturer Kia has renewed its partnership with the Ladies Professional Golf Association.

The Ladies Professional Golf Association has launched a new travel service after agreeing a sponsorship deal with HotelPlanner.

World Archery has extended its supplier deals with bow manufacturer Hoyt and arrow manufacturer Easton.

Korean consumer electronics giant Samsung has opted to withdraw as title sponsor of the World Surf League’s Championship Tour, just days before the start of the 2017 season.

The International Weightlifting Federation has renewed partnerships with five of its equipment suppliers.

A round-up of the key sponsorship deals signed around the world

Chinese shipping company Seamaster has enhanced its commitment to the International Table Tennis Federation by agreeing to back its new discipline, Table Tennis X.

The International Basketball Federation (Fiba) has signed an 11-year strategic partnership with US sportswear giant Nike that will cover the world governing body’s senior men’s, women’s and youth national team competitions.

Air sports: The International Air Sports Federation entered into a partnership with US asset management firm Noosphere Ventures

German financial services company Allianz has entered into a partnership with the Formula E electric car-racing series.

Premium beer group Heineken has extended its partnership with Uefa’s elite club competitions, through its Heineken and Amstel brands, in what is understood to be a record sponsorship fee for European football’s governing body.