France

France’s Ligue Nationale de Handball has announced a multi-year sponsorship deal with Japanese technology company Konica Minolta.

Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.

The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.

Aperitif biscuits brand Belin has struck a deal with the French Football Federation to serve as an official sponsor of the France national team.

French Ligue 1 football club AS Monaco has agreed a one-year sponsorship deal with employment services company Triangle Interim.

Online gaming company Bwin.party has announced a three-year sponsorship deal with Olympique de Marseille under which it becomes the official online betting and gaming partner of the French Ligue 1 football club.

Paris Saint-Germain has agreed a three-year sponsorship deal with MoneyGram, while the French Ligue 1 football club is also reportedly seeking to significantly increase the value of its kit partnership with Nike.

French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.

French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.

The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.

French state lottery organisation Française des Jeux (FDJ) has extended its partnership with the French National Olympic Committee (CNOSF) until the end of 2016.

Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.

French digital terrestrial television channel TMC has secured the exclusive live domestic broadcast rights to the 2013 Fifa Confederations Cup.

France’s Sports Minister, Valerie Fourneyron, has warned the French Tennis Federation the French Open tennis grand slam must remain on free-to-air television.

Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.

MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.

Deals with information technology company IBM, Dubai-based airline Emirates and credit card company MasterCard will round off sponsorship sales for the 2013 tennis French Open, taking total sponsorship…