Europe
Birmingham 2022 makes various sponsorship additions
The organisers of the Birmingham 2022 Commonwealth Games have announced a number of additions to the event’s sponsorship portfolio.
Cryptocurrency advertising under scrutiny as Spanish watchdog prepares regulation
Spain’s National Securities Market Commission (CNMV) has warned that it is preparing new regulation over the advertising of cryptocurrency firms and their products.
Prezzo serves up LTA ‘Competition Restaurant Partner’ deal
UK-based Italian restaurant chain Prezzo has signed as the ‘Official Competition Restaurant Partner’ of the Lawn Tennis Association (LTA).
Rangers sell inventory vacated by SportemonGo in new back-of-shirt deal
Scottish Premiership club Rangers has signed up Socomec, the electrical equipment and engineering group, as its new lower back-of-shirt sponsor
Sportfive renews Popp Feinkost sleeve sponsorship for Hamburg
German football club Hamburger SV has signed a renewal to its sponsorship contract with food brand Popp Feinkost
Crystal Palace back with Macron as kit supplier as Puma departs
English Premier League club Crystal Palace has signed up sportswear brand Macron as its new kit supplier
Carrefour signs as Paris 2024 premium partner, Egis joins in supplier tier
French supermarket group Carrefour has signed as a first-tier premium partner of the Olympic and Paralympic Games Paris 2024
Oceantee to provide sustainable products for DP World Tour
The DP World Tour has agreed a three-year sponsorship deal with sustainability-focused golf brand Oceantee
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Unibet sponsors Ajax as operators take advantage of new market regulations
Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax
Suez joins FDJ as co-main sponsor of French Women’s World Tour cycling team
French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Schalke signs HRS as training kit sponsor
German Bundesliga club Schalke 04 has signed up hotel booking service HRS to its sponsorship portfolio
Levante renews Macron kit deal
LaLiga’s Levante has signed a renewal to its kit supply contract with Macron.
The extension builds on an association which began in 2016 when Macron took over from Nike as the club’s kit supplier.
Saint-Étienne switches to Hummel in Sportfive-brokered deal
AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier.
The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.
Shirt sponsor Three resumes Chelsea marketing activities
Telecoms operator Three has resumed the activation of its main shirt sponsorship deal with Chelsea after a three-month hiatus
SPFL renegotiates Cinch title sponsorship to exclude Rangers
The Scottish Professional Football League (SPFL) has renegotiated its title sponsorship contract with online car retailer Cinch to exclude leading club Rangers from the agreement
Kansino replaces AFAS Software as AZ’s main shirt sponsor
Online casino brand Kansino has signed as the new main shirt sponsor of Dutch EredivisIe club AZ Alkmaar for the next four seasons from 2022-23 to 2025-26
WME Sports to represent Mbappé and his LA-based production firm
The sports division of US-based agency WME has signed Paris Saint-Germain forward and French international footballer Kylian Mbappé to a representation deal as he launches his own production vehicle.