Europe

Multi-sport
Events

Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Football
Sponsorship & Marketing

The UK’s Advertising Standards Authority (ASA) has upheld a ruling made against Premier League club Arsenal for a “misleading” website advertisement and subsequent Facebook post promoting Socios.com f
Football
Sponsorship & Marketing

Spanish LaLiga club RCD Mallorca has renewed a sponsorship deal with the Consell de Mallorca, through which the team’s home venue will continue to be known as the Visit Mallorca Estadi.
Boxing
Events

Rematch, the immersive events company founded by Seven League’s Richard Ayers and backed by industry luminaries including DAZN’s John Gleasure and former Coca-Cola marketing director Ricardo Fort, has…
Football
Sponsorship & Marketing

Ukrainian Premier League club Shakhtar Donetsk will feature the logo of the United24 charity fundraising platform logo on the team’s shirtfronts for its 2022-23 Champions League group stage games.
Soccer

In 2020-21, utility giant DEW21 leveraged its new partnership with Dortmund through an integrated campaign aimed at boosting brand sentiment, customer acquisition and positioning the company as a local patriot.
Football
Industry Moves

Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.
Football
Sponsorship & Marketing

English Premier League club Brentford has signed up e-commerce platform Aosom as a sponsor. The deal will commence immediately and run until the end of the 2023-24 season
Football
Sponsorship & Marketing

LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan
Multiple Sports
Finance & Law

Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Football
Sponsorship & Marketing

Bundesliga club Hertha Berlin has expanded its association with real estate company CG Elementum to include sleeve sponsorship rights
Football
Sponsorship & Marketing

Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
Football
Sponsorship & Marketing

Betting operator BK8 has announced sponsorship deals with English Premier League club Crystal Palace and English Championship sides Burnley and Huddersfield Town following the start of the football season
Football
Sponsorship & Marketing

English Premier League club West Ham United has renewed its sponsorship contract with global e-wallet brand Jeton
Cycling
Sponsorship & Marketing

SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.
Football
Sponsorship & Marketing

UK-based sportswear brand Castore has entered the Italian football market after signing a multi-year deal with Serie B club Genoa
Golf
Sponsorship & Marketing

Banking group HSBC has signed a five-year sponsorship extension with the R&A, adding Women’s Open rights to its existing status as an official patron of The Open.
Football
Sponsorship & Marketing

English Premier League club Everton has signed up boiler manufacturer Boxt as its new sleeve sponsor