Europe
Arsenal extends cyber security deal with Acronis
Arsenal has become the latest Premier League club to extend its sponsorship contract with technology company Acronis
European Tour’s Associate Partner tier delivers platform for Cignpost Diagnostics
The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’.
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JD Sports makes first Spanish football sponsorship move with Valladolid sleeve deal
LaLiga club Real Valladolid has signed up sports fashion retailer JD Sports as a sponsor in a two-year deal that makes the UK-based company the club’s new sleeve sponsor.
Bologna extends sponsor deals with BFGoodrich, Valmora
Italian Serie A club Bologna has extended sponsorship deals with US tyre manufacturer BFGoodrich and domestic water brand Acqua Valmora
Bayern extends with Deutsche Telekom, Dortmund signs AIMS to regional deal
FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027
Girona secures expanded deal with Parlem Telecom
LaLiga club Girona has extended its sponsorship agreement with Parlem Telecom
Omonia lands Cypriot investment company as sleeve sponsor
Cypriot investment company Match-Prime Liquidity has agreed a deal to become the new sleeve sponsor of First Division football club Omonia
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
European Championships founders retain belief in concept, heightened centralisation on the way
Creators of the European Championships are sticking steadfastly to the concept of the multi-sports event despite doubts over future participation of major sports, and are planning a near full centralisation…
Barnsley seeking to terminate sponsorship deal with crypto website Hex.com
English football club Barnsley is seeking to terminate its front-of-shirt sponsorship agreement with cryptocurrency website Hex.com following a backlash from supporters of the League One side
Duelbits casino and sportsbook signs Aston Villa deal
Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Leeds United extends Hisense deal for two more seasons
English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
LaLiga continues sponsorship activity with Marqués del Atrio renewal
LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.
Breaking Barriers – Rexona & Chelsea FC
In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.
EOC president Capralos confident EBU deal will solve European Games’ exposure problem
Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…