Europe
Animoca Brands-owned Gryfyn to title sponsor San Marino Grand Prix
NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
Newcastle United signs Straightline NE as women’s sponsor, deals for Sunderland
Newcastle United has signed up construction company Straightline NE as the new front-of-shirt sponsor for its women’s team.
Adidas CEO Rorsted to step down by mutual consent in 2023
Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
Machineseeker to title sponsor men’s EHF Champions League
Machineseeker Group, the German operator of online marketplaces for used machines and commercial vehicles, has been announced as the new title sponsor for the European Handball Federation (EHF) men’s C…
Barcelona adds Heura Foods as women’s team sponsor
FC Barcelona has signed up plant-based food company Heura Foods as a sponsor of its women’s team in a three-year global deal that will run until the end of the 2024-25 season.
Arsenal signs extension to Konami deal
English Premier League club Arsenal has renewed its long-running association with video game developer Konami
Cádiz secures Khalifa Capital as new main sponsor
Spanish LaLiga club Cádiz CF has agreed a deal making Khalifa Capital its main sponsor for the 2022-23 season.
Inter signs three-year Hisense sponsorship, regional deal with Chinese betting operator HTH
Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Valencia signs Herrero Brigantina as back-of-shirt sponsor
LaLiga club Valencia CF has signed up insurance company Herrero Brigantina as a new sponsor.
The deal will grant the brand’s logo visibility on the back of the club’s playing and training shirts.
Political dispute ends Visit Mallorca stadium sponsorship deal
The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island
LaLiga acquires commercial rights for Spanish women’s Primera División
LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country.
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Udinese extends with sleeve sponsor, Torino signs up PlanetPay365
Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
Liverpool applies extension to Nivea Men sponsorship
English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men
Nike builds on FA relationship with ball supply deal for women’s competitions
US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
Bitget extends as Juventus sleeve sponsor for another year
Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Xero backs RWC Sevens, Papa John’s delivers England Rugby deal
Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Toyota replaces Hyundai as Roma sponsor
Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma.
Toyota replaces Korean rival Hyundai as the club’s car category sponsor.
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino